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Brand Focus: Shop Floor Whore

As you know, here at Skinnydip we love having fun with our accessories. From fuzzy pink iPhone cases to mega bling clutch bags we believe you should stand out from the crowd and never take yourself too seriously! So saying this, when we discovered Shop Floor Whore (SFW) our jaws hit the floor...

Siobhan Hogan is SFW's head honcho who has created a wonderful world filled with colour, glitter and overall glamour. The current SFW collection includes holographic turbans, faux fur monster coats and iridescent jackets, need we say more?! For clothes and accessories that make you feel good, look no further. SFW is totally KAWAII and absolutely fabulous.

We caught up with the original Shop Floor Whore Siobhan below...

When did you start the brand?
I founded the brand in 2012 as a response to a general lack of fun in the industry, and a need to channel my obsession with colour and texture.

Turbans or headbands?
Both! We love to alternate depending upon where we are going, and what we are wearing. The fun thing with headwear, is that it can totally change the whole look of an outfit in an instant.

Who is a ShopFloorWhore customer?
Someone who doesn’t take life too seriously, we want the babes who just wanna have fun! Our customers are strong minded, hot as hell and not afraid to be who they are :)

What's the inspo for the A/W SFW collection?
We are hugely influenced by Kawaii culture, and street fashion, as well social media “celebs” who are a constant source of inspiration for us. 

Tinsel or sequins?
That is the hardest question I have ever been asked! Your killing me :) I will have to sway to sequins. But tinsel has a special place in my heart :)

What is your favourite SFW piece so far?
Thats easy! This seasons Monster metallic jacket is hands down my face piece, closely followed by our new marabou headbands which are mega fun and super easy to wear!

If there is one SFW icon of all time, who would it be?
Princess Julia, legendary club kid and fashion icon who I met recently and totally geeked out in her presence! She bought one of our shimmer sequin turbans and seeing her in it, is easily one of  my fave moments in our journey so far #TurbanTakeover

 Where do you see the future of SFW?
We want to take SFW international! After recently getting back from a mini tour of South east Asia, and meeting lots of mega new stockists and even some super fans, we are itching to get back. We also have our sites on the high street, and would love to make the transition through one of the big players like Topshop. 

 Who did you last follow on Instagram?
Total #Megababe new designer Clio Peppiatt, she is beyond talented and I am so excited to see her brand grow.  

If you were invisible for a day you would…
Walk naked down Oxford Street for the sheer hell of it :)


To check out Shop Floor Whore's full collection click HERE.

Follow Shop Floor Whore on INSTA / TWITTER too!

Long live the #TURBANTAKEOVER xxx

 

 


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