Jasmin Sehra is a London based artist passionate about the arts, fashion and hip hop whereby her work specifically focuses on portraiture and music.
Alumni of London College of Communication in Graphic and Media Design, she has had the opportunity of working with various brands including MTV, GAP and Lazy Oaf. She also hosts a monthly radio show on Reform Radio.
Furthermore, she curates, styles and shoots her own photoshoots for her blog Paradise Girl and has modelled for brands including Nike.
The BollyHood Series pays homage to two cultures Jasmin grew up with-: Indian/Punjabi Bollywood Culture and the music she grew up listening to. Her artwork showcases her dual identity as a British Asian inspired by both her Punjabi and western upbringing, but also illustrates empowering messages of positivity, self love, strength and storytelling through lyrics and typography with a Bollywood poster aesthetic.
Could you describe your path to becoming an artist?
I think taking the creative route was destined for me; I grew up surrounded by a family of musicians and artists and both my parents encouraged me and my siblings to pursue the arts growing up visually and musically. I knew from a very young age that the arts is what I wanted to pursue- I honestly couldn't see me doing anything else. I went on to study Graphic Design and Illustration at Central Saint Martins and London college of Communication, and have been fortunate enough to have worked with various brands. Its not only the visual arts, I love photography, styling, creative direction, blogging. Most recently I began a monthly radio show and was also casted to model for Nike which was very exciting!
How does identity impact our lives as creative people and how does yours impact your creative work?
The way we go about or lives the things we do, say and create all depends on our idnetity and what makes us who we are. Its impacted me hugely, I remeber being in uni and just feeling really disconnected until I started to really explore my heritage. Thats when I honestly felt whole. But I think its not only cultural identity its mental aswell. Mental health was a big part of my life as a teen to now and when i decided to better myself, it was nothing but positivity and self love. All of these things is what has made up my identity and is what my work is based upon. Keeping it real and honest always.
What does creativity mean to you?
Creativity is heart work, its the building blocks of your mind and soul. Honesty is key in creativity whilst trusting your craft and your being to take risks along the way.
How do you nurture your creativity?
It's all about doing what I love, doing what's in my heart and not being afraid to do new things. Even writing in my journal, taking a walk out in nature, listening to my favourite music, spending time with my loved one nurtures my creativity. Taking time out to focus on myself by myself to recharge.
What cultural barriers have you faced and how have you overcome them?
I think desi community barriers have always been there, being told I should have a proper job, but I'm fortunate enough to have had my parents and loved ones consistently support me and my passions and thats all that matters.
What has been an important lesson you’ve learned so far?
Authenticity is key. You know not to compromise who you are or your wellbeing to embrace everything that makes you you. And to believe and trust in yourself.
How has social media and the internet helped you as a creative?
Its really allowed me to connect and share my artwork with people worldwide who i wouldnt have otherwise! It's empowering to see that we're all in this as a community.
What kind of projects are you working on now?
At the moment full focus is on my brand Paradise Girl, my BollyHood series and monthly radio show. Spreading light and positivity whilst connecting with people through everything that I do.
How would you describe your artistic style in three words?
Bold, colourful, authentic.