We've received lots of questions regarding our Jade Thirlwall collaboration and we wanted to answer those and be transparent about our decision to postpone.
We have been working with Jade on her collection for almost 9 months. We had planned to launch almost 2 weeks ago, but frankly we all felt that our platform had much more important issues to voice over the past few weeks. It felt trivial and unjust to feel excitement or happiness when we are in the midst of fighting for Black lives and Black voices to be heard. Over the past few days we have looked internally at how we as a business have a role to play. With approval from Jade, we felt now is a time to give our platform to an incredibly powerful woman who continues to use her own platform to speak out and champion allyship. Ourselves and Jade are very proud of the work she has done on her collection with us
We will still very much continue to commit our platform, feed and internal structure to doing better and hope that you appreciate the creative work Jade has put into this collaboration with us.