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Brand Focus: Tada & Toy

Here at Skinnydip we love a good jewellery brand. Whether it’s costume jewellery or more luxe pieces if you find a brand that speaks to you we think its worth the investment. Let us introduce you to Tada & Toy, a London based jewellery brand. Set up by best friends Tansy and Victoria, the delicate jewellery brand has a cool fashion edge and a lot of heart!

From star ear cuffs to stackable rings, Tada & Toy will be your new favourite jewellery fix. An added bonus to this already dream brand is that 5% of sales go to the Aspinall foundation which is a animal conservation charity working to save species from extinction. AMAZING! We caught up with the Tada & Toy gals below…

Who are you and what do you do?
Tada and Toy is a fresh young jewellery brand making delicate, sparkly jewellery accessible to all. Founded by two London-based designers Tansy Aspinall and Victoria van Holthe, Tada and Toy, is the realisation of their shared interests in fashion and conservation. 

Where did the name Tada & Toy come from?
Tada and Toy are the childhood nickname’s of co-founder’s Tansy and Victoria.

What influences your work?
At the centre of Tada & Toy is our love of wildlife. We draw a lot of our inspiration from animals and the colours and textures of their natural habitat. This bond is why we donate a percentage of all sales to The Aspinall Foundation, which is an internationally renowned animal conservation charity working to save species from extinction. The simplicity of Scandinavian style is another important inspiration in our work, this influence can be seen in the clean, structured lines contrasting with the more organic forms.

How would you describe the space that you work in?
We work from a basement office, with big windows facing the street which lets lots of light in and is great for people watching. The colour scheme is scandi grey with a big white shared desk at the centre. We always have an abundance of plants or flowers to add colour. Our pride and joy is the stock cupboard which is a treasure trove of all things Tada & Toy!

How would you sum up a Tada & Toy customer?
Elegant, confident, fashion conscious and always eager to try out new styles.

What’s keeping you busy at the moment?
Designing our next collections and planning the second look book shoot.

What has been the biggest highlight of The Tada & Toy story so far?
Our first feature in British Vogue.

Any style tips?
Less is more, feel comfortable and don’t be the same as everyone else.

What is your favourite piece from your current collection?
The Tada & Toy Star Cuff because it sums up our first collection in design and style; simple and delicate but you also able to make a statement by stacking it up, adding an easy edge to any outfit.

Where do you see Tada & Toy in the future?
We would like to see Tada & Toy Jewellery grow both here in the UK and Globally, becoming an internationally renowned brand within the next few years. We also see Tada & Toy as a brand expanding into other areas of fashion, at the moment there is no limit to our dreams.

If you were invisible for a day you would...
Hop on a plane to Africa to visit one of the western lowland gorilla projects which we help to support. It would be amazing to watch the gorillas completely relaxed in the wild and sit right next to them.





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