The sassiest weekend of the year is almost here and we’re giving you the top 5 things you HAVE to do during the run-up to the weekend and of course on parade day!

Public TRANS-port

Skinnydip does Pride London

Getting on the tube? Take a picture with a totally instagramable and of course iconic London Underground sign – Which of course has a had a little Pride makeover. Petition to make this a permanent thing, we’re in!

Catch a show

London is the home of West End and what better time to catch a show than during Pride right? From Kinky Boots to niche productions like He Shoots! He Scores! A Musical With Balls for your Pride theatre fix!


We’re starting a worldwide movement and we want you to be part of it. #HateSucks and we want everyone to know about it. Wanna get involved? Snap our #HateSucks merch or window displays and then hashtag us all over social. Need some Pride-worthy accessories? Shop our Pride Edit and we'll donate 10% of all sales to Stonewall. Because LOVE IS LOVE!


It’s the season of the fish and Pride is nothing without its Drag Queens so watch them in action in the hotspot of London’s LGBT scene, Soho for your dose of drag.

Pride Parade

Time for the main event. Grab your dancing shoes because this parade is NEXT LEVEL! From giant Pride flags taking over the streets to Drag Queens performances worthy of a VMA. So grab your glitter bumbags because it’s set to be the sassiest yet!

Wanna have a cute wallpaper?

Snap up our sassin' Pride backgrounds now and give you phone an update: 


🌈Happy Pride🌈