Firstly, what a wild time to launch a new collection! How have you found lockdown and what have you been up to?
I know! I’ve tried to be as positive as possible during lockdown, but like everyone I’ve had good and bad days! Usually I’m rarely home for longer than a week because I travel with the girls so much, so it’s been weird being stuck in the same place for such a long time. I’ve tried to use this time to be more creative and do/finish things that I never usually have time for but are good for me. Reading, writing, cooking (attempting to!), art. I’m grateful to have been stuck indoors with two friends - we’ve really helped each other along the way.
How different has it been shooting at home compared to the usual hustle and bustle of photo shoots?
It was actually pretty chilled and quite fun. Zack is one of the Little Mix stylists as well as my mate so he’s been a godsend. We put our creative/stylist/director/photographer heads on and just had a laugh. It almost makes it even more special that the shoot was done so authentically. We all worked so hard on this collaboration and I’m proud of myself and the Skinnydip team for still finding a way to go ahead with the project.
What piece of the collection are you most excited to see people wearing/using?
I live in hoodies, so I’m looking forward to seeing people rocking those! I love that people will be wearing clothes with slogans on that I say all the time ha! I’ve been using the initial phone case samples for a while now and have been asked so many times where they’re from. It’s pretty major to be able to say ‘actually, it’s mine! And you can get them from Skinnydip!’
What’s been your favourite thing about working with Skinnydip?
I love that anytime I’ve been in the offices there’s a real family atmosphere and positive energy. And they’ve literally just done whatever I’ve asked for 😂 it really has been a collaborative effort and they’ve honestly been a dream to work with. It also means a lot to me personally that as a brand they are very vocal in using their platform to raise awareness and help with social issues.